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Our customers are the reason we exist. We are here to serve them and help them achieve their professional goals!

Peter Prell, CEO


"BSD truly takes care of and CARES for their customers! From having experiences with the company and Peter as a stylist in a salon to now venturing off into entrepreneurship & suite rental it's nice to feel like you aren't just another customer. They are amazing with all they give back to their customers and always sharing the love!"

- Nicole B

I have been blessed to be a shop owner that has dealt with BSD for many years. Peter makes you feel like family and he cares what I need and always has my back. Everyone that works for him treats people the same way, they are treated like family. It means so much to me to trust Peter completely with my salon and keeping us up on all the new products, and giving us education to go with the products so we have the knowledge we need to do our best!

- Georgette V

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